View Brief/Task

Write maximum of 2 screenplays (synopsis) for a 30 seconds TVC. If you think that sketching would help understanding the screenplay more, you can do so, but in the evaluation process we will reward the idea, not the quality of the sketches or design. Defining the target audience and the style is up to you!

It is an advantage if the TVC based on your idea can be shot in a simple, fast and not too complex way.

In case of copywriters the script is an influencing factor when selecting the winners, while in case of art directors the imagined visual world are more important.

The product: Particularly silent lawn-mower.

If you wish, you may give a name to the lawn-mower or design a logo for it.